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EU Packaging Rules Reshape Industry on Both Sides of the Channel
Shared with SuperPrinters · 8/31/2026 · Source: packaginginsights.com
The EU's Packaging and Packaging Waste Regulation (PPWR) is driving significant change across the packaging sector, pushing pharmaceutical packaging toward cleaner, more recyclable formats and prompting scrutiny of fiber-based sustainability claims. A survey found that 93% of UK manufacturers and suppliers are feeling the impact of the new EU rules, despite Brexit. The sweeping regulation is forcing companies to rethink materials, design, and the way they communicate environmental credentials.
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