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India's ABC Seeks Government Approval to Extend Audits to Digital News Audiences

Shared with SuperPrinters · 9/15/2026 · Source: indianprinterpublisher.com
The Audit Bureau of Circulations has submitted a proposal to the Indian government to incorporate digital news measurement into its existing audit framework, with newly elected chairman Mohit Jain emphasizing the growing importance of digital audience data. The initiative aligns with broader efforts by the Media Research Users Council India to revive the long-dormant Indian Readership Survey, last published in 2019, with a pilot expected to cover both print and digital readership. Together, these moves signal a push to unify audience measurement across platforms, though officials acknowledge implementation will take considerable time given bureaucratic complexity.
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