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Global Out of Home Advertising Spend Hits US$54.2bn in 2025, Set to Grow Further in 2026
Shared with SuperPrinters · 7/8/2026 · Source: indianprinterpublisher.com
The World Out of Home Organization's 2026 Global Out of Home Expenditure Report shows OOH spend climbed 15% to US$54.2bn in 2025, representing 5.1% of global ad expenditure, with US$56.4bn projected for 2026. APAC leads regional spend at 55% of the global total, driven largely by China and the US, while Digital OOH now makes up 47% of revenues and is expected to overtake static formats in 2026. The report, based on responses from over 100 sources across 85 territories, also highlights the emerging growth of programmatic DOOH, now tracked in partnership with PwC.
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