Print industry news
Industry news
Colour Management in Packaging Moves Beyond the Human Eye
Shared with SuperPrinters · 8/24/2026 · Source: flintgrp.com
The packaging industry is shifting away from relying solely on skilled operators for colour matching, as global brand owners now set precise digital colour targets that must be met consistently across multiple presses, plants, and regions. Converters are under increasing pressure to adopt more systematic, data-driven approaches to colour specification and reproduction to keep pace with these demands.
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