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World OOH Report: Global Out-of-Home Ad Spend Hits $54.2bn in 2025, Set to Grow Further in 2026
Shared with SuperPrinters · 7/8/2026 · Source: indianprinterpublisher.com
The World Out of Home Organization's 2026 Global Expenditure Report shows global OOH advertising spend rose 15% to US$54.2bn in 2025, with growth forecast to continue to US$56.4bn in 2026. APAC leads regional spend at 55% of the global total, driven largely by China, while Digital OOH now makes up 47% of revenues and is expected to overtake static formats in 2026. The report also highlights emerging programmatic DOOH tracking, launched in partnership with PwC, to bring more transparency to this fast-growing segment.
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