Two Sides Anti-Greenwash Campaign Reaches 1,500 Organizations Milestone

Industry news

Shared with SuperPrinters · 7/29/2026 · Source: indianprinterpublisher.com

The Two Sides global Anti-Greenwash campaign has convinced 1,500 organizations worldwide to remove or revise misleading environmental claims that unfairly portray paper communications and packaging as environmentally harmful. Common offenders include slogans like 'Go Green – Go Paperless' and 'Choose e-billing and save a tree,' which research shows are primarily cost-cutting measures rather than genuine sustainability efforts. The campaign is now expanding its focus to tackle unsubstantiated green claims in paper-based packaging, as new environmental legislation such as the Green Claims Directive increases pressure on businesses to substantiate all environmental messaging.

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