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Mathrubhumi Launches Multi-Platform Onam Campaign Celebrating Legacy and Tradition
Shared with SuperPrinters · 7/13/2026 · Source: indianprinterpublisher.com
Mathrubhumi Group has rolled out an Onam festive campaign across print, television, radio, and digital platforms to showcase its integrated media ecosystem's ability to connect brands with audiences. The campaign features two creative concepts—'Legends of Onam,' using Kerala mural-art-inspired illustrations of traditional figures, and 'Unspoken Onam Ritual,' which positions Mathrubhumi as a trusted companion woven into festive traditions across generations. Group MD M V Shreyams Kumar emphasized the brand's role in delivering culturally relevant, meaningful connections for advertisers during Kerala's most competitive festive advertising season.
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