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Mondelēz and PepsiCo Test Digital Watermarks to Boost Flexible Packaging Recycling
Shared with SuperPrinters · 9/7/2026 · Source: packaginginsights.com
Major consumer goods brands Mondelēz and PepsiCo are piloting digital watermark technology as a potential solution to improve the recyclability of flexible packaging. The initiative comes amid growing regulatory pressure, including the EU's Packaging and Packaging Waste Regulation coming into force, as the industry seeks practical tools to meet sustainability targets. Chemical recycling is also gaining momentum as a complementary approach, supported by evolving policy frameworks at both regional and global levels.
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